Hi, we’re J5.
One of Canada’s leading design and innovation firms.
What is the business value of design?
Everything around us has been designed, by choice or by default. The difference is that intentional design creates experiences, ones that are more human, efficient, and impactful.
That’s why we approach innovation with service design. It’s our way of improving how people interact with the systems that shape our lives, whether it’s navigating healthcare, accessing digital services, or moving through community spaces.
A KINDER, MORE BEAUTIFUL FUTURE.
A KINDER, MORE BEAUTIFUL FUTURE.
Unlike traditional consultancies that focus on internal systems, policies, or technologies in isolation, design puts users at the heart of innovation: patients, citizens, frontline staff, caregivers, and community members.
Our human-centred approach ensures that every strategy, service, or solution is grounded in the lived experiences of those who use and/or deliver them.
We support sectors and institutions responsible for delivering kindness.
Healthcare, government and non-profits carry a profound responsibility for the well-being of people and communities, yet they are often held back by complexity and limited resources.
Innovation here is not about chasing novelty. It is about reimagining services so they remain human-centred, accessible, and sustainable. We’ve dedicated ourselves to these sectors because helping them innovate is one of the most meaningful ways to create a kinder, more beautiful future.
Industry Expertise
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We partner with healthcare organizations to co-create new strategies and models of care that improve both patient and caregiver experiences, while reducing staff workloads.
We recognize the growing pressures on healthcare systems and work to redesign services that enhance outcomes and ease the burden on healthcare professionals.
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We transform complex, processes into efficient, digital solutions that are accessible, scalable and inclusive for all.
Our design-led approach ensures these changes are sustainable and user-friendly so government can be viewed as a trusted service provider increasing user adoption and satisfaction with citizens.
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Non-profits are on the front lines of addressing society’s toughest challenges, but limited resources and traditional service delivery models can hinder their impact.
J5 partners with non-profits to rethink how they engage donors and co-design services in collaboration with the vulnerable communities they serve, ensuring that their efforts have a meaningful, lasting effect.
Meet some of our recent clients
These are some of the institutions and organizations that we have trusted us to help them navigate change, uncertainty and transformation.
Alberta Health Services
Government of Alberta
Suncor Energy
University of Calgary
SAIT
Alberta Gaming and Liquor
Alberta Medical Association
Covenant Health
City of Calgary
Microsoft Canada
Red Deer Housing
SE Health
United Way of Calgary
University Hospital Foundation
Calgary Zoo
Canadian Mental Health
Cenovus Energy
Calgary International Airport
Join our team.
If you're a kind and creative designer, developer, strategist or something in between and want to make the world a better place, please review our open roles.