Hi, we’re J5.
One of Canada’s leading service design firms.
Putting users at the heart of innovation and change.
We work alongside users, staff, and leaders to understand lived experiences and uncover what truly matters, then use those insights to influence how services adapt and change.
This approach not only fuels innovation, it reduces risk by ensuring solutions are desirable for users, viable for the business, and feasible within existing systems. It’s how we make change feel possible, practical, and human.
Our consultants turn innovation into something people can connect with, instead of something that’s done to them. That’s service design, and that’s the J5 way.
A KINDER, MORE BEAUTIFUL FUTURE.
A KINDER, MORE BEAUTIFUL FUTURE.
At J5, we’re redefining what it means to be a consulting company. Our work is rooted in kindness because real change happens when people feel seen, heard, and supported.
Rather than imposing solutions, we walk beside leaders, teams, and communities to understand their world and co-create new ways forward. We bring compassion into complex environments, helping organizations navigate uncertainty, build trust, and unlock meaningful progress.
Kindness isn’t a nice-to-have for us, it’s the foundation for designing better services and experiences across every sector we serve.
Industry Expertise
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We partner with healthcare organizations to co-create new strategies and models of care that improve both patient and caregiver experiences, while reducing staff workloads.
We recognize the growing pressures on healthcare systems and work to redesign services that enhance outcomes and ease the burden on healthcare professionals.
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J5 partners with private sector organizations that are ready to transform the way their people work and the way their technology supports them. While many businesses invest in HR and IT solutions, few take the time to understand how these services are truly experienced by employees and end users. That’s where we come in.
We help HR and IT teams shift from system-centered to human-centered service delivery, bringing clarity to complex processes and creating experiences that feel intuitive, supportive, and empowering. Through research, co-design, and prototyping, we uncover the real needs and pain points in employee and IT journeys, then work closely with internal teams to design services that are easier to use, more connected, and aligned with strategic goals.
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We transform complex, processes into efficient, digital solutions that are accessible, scalable and inclusive for all.
Our design-led approach ensures these changes are sustainable and user-friendly so government can be viewed as a trusted service provider increasing user adoption and satisfaction with citizens.
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Non-profits are on the front lines of addressing society’s toughest challenges, but limited resources and traditional service delivery models can hinder their impact.
J5 partners with non-profits to rethink how they engage donors and co-design services in collaboration with the vulnerable communities they serve, ensuring that their efforts have a meaningful, lasting effect.