Designing products, services and experiences, that start with people.
J5 is one of Canada’s leading strategic design and innovation consultancies. We work alongside complex institutions where the stakes are high and change is hard. Our consultants are kind, creative, and unafraid to challenge the status quo.
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Are you ready for change and transformation?
When systems grow too complex, or when decisions drift away from the lived experiences of those they impact, human-centred design brings us back. It grounds us in empathy, invites diverse voices to the table, and helps us imagine new possibilities.
In today’s environment, where trust is fragile and change is constant, design is more than a process. It’s a strategic intervention that introduces new ways of seeing, listening, and building kinder, more beautiful futures, together.
Industry Focus
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We partner with healthcare providers to better understand the needs of their patients, caregivers, and staff, so we can improve their experience and the performance of the systems that deliver care.
We do this so people can lead healthier, happier lives.
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Together with people with lived experience of social issues, we co-create programmes, systems, and services. Community engagement and participatory design principles are at the heart of our approach.
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We make digital public services more accessible, effective and personalized for the people who use them in ways that address their changing needs and remove barriers to digital participation.
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Increasingly, private sector leaders are expected to contribute to society, not just the bottom line.
Whether it’s through inclusive hiring practices, socially impactful products, or environmental responsibility, we help you align business growth and innovation with purpose.
Our Expertise
Service
Design
We start by understanding the real experiences of customers, patients, citizens, or staff, then we redesign services, roles, and processes that improve outcomes across digital and physical environments.
Our approach addresses the root causes of friction in both customer and employee experiences, aligning internal operations with external expectations.
Digital
Transformation
We combine user experience design, product strategy, and modern development practices, including AI integration to build digital solutions that are human-centred and aligned with business priorities.
Our team works with service owners, frontline teams, and developers to ensure that what gets delivered is accessible, desirable, and usable by real people in real contexts.
Innovation
Management
We offer training programs, embedded design teams, and innovation labs that deliver short-term wins while building long-term capabilities.
Whether you’re launching a new innovation function or strengthening an existing one, we help make innovation repeatable, measurable, and aligned with your mission.
Do you know which moments actually matter?
Whether it’s a new medical clinic or a digital service that serves millions of people, we can help design better experiences for your customers, employees or communities.
Insights
Change is essential, but it often stirs up fear and anxiety in people who crave familiarity and structure.
Service design looks at what is required for an organization to deliver a service.
Learn how we designed our own space so people could look forward to monday mornings.
