J5 is Canada’s leading service design firm.
Service design is a multi-disciplinary process for understanding complex problems, then designing new possibilities, and testing what works before bringing them to life.
Great services don’t happen by accident. They’re designed.
Not every service is designed with intention. Many evolve over time due to legacy processes, technologies and operational decisions that never considered the user experience.
Service design changes that, by bringing creativity and purpose to how a service works and feels. It becomes the difference between a service that people have to use and one they want to use.
How to get started with J5
Three ways that we can help any organization.
Assess services to decide what’s next.
Evaluate internal services or customer experiences to identify opportunities, develop strategies and create practical roadmaps for transformation.
Embed service design into existing projects.
Add service design expertise or capacity to accelerate how research, design, or implementation gets done.
Build skills to design and improve services.
Learn new skills, tools and ways of working to improve customer experiences and service delivery from within.
Recent Projects
Government of Alberta
Digital Transformation
Covenant Health
Customer Experience
Calgary International Airport
Passenger Experience
University of Calgary
Strategy & Planning
Covenant Health
Customer Experience
What is the value of service design?
Discover how service design reduces complexity and costs, accelerates innovation and helps organizations deliver better services and outcomes.
Ready to start working with J5?
Whether you’re looking to improve a service, add design expertise to your team, or build capability across your organization, we can help find the right place to start.