We work alongside healthcare, government, education, and non-profits to design human-centric services, experiences and spaces.

A kinder, more beautiful future.

A kinder, more beautiful future.

Design shapes the world around us. From the products and services we use in our everyday lives, to the buildings and communities that surround us.

Our studio is a creative place where organizations come to step away from the day-to-day, think differently, and build what’s next.

What we do

J5 is a multi-disciplinary design studio specializing in helping organizations design systems, services, and spaces that bring together strategy, design, and implementation in more human-centred ways.

  • We explore customer behaviours, needs, and aspirations to uncover insights and identify future directions.

  • We work alongside teams to design new services, digital experiences, and physical environments that people love to use.

  • We help organizations design and deliver better outcomes by aligning customers, employees, operations, and strategy as a connected system.

How we measure success

Reach. Impact. Behaviour Change.

Reach

How many people are positively impacted by innovation or change? This ensures the work is not limited to small pockets, but extends to the people and communities it is meant to serve.

Impact

What tangible improvements are made to the experience of users and organizational performance? This ensures that changes we design are delivering measurable value for individuals, organizations, and the broader system.

Behaviour Change

How are teams embracing new ways of working, and are the changes sustainable over time? This ensures people adopt and use new ways of working so solutions don’t fade after implementation.

We partner with the sectors responsible for delivering kindness.

Despite their size and complexity, these organizations provide us with a unique opportunity for us to design strategic interventions that improve the lives of millions.

Healthcare

We work with healthcare providers to better understand the needs of their patients, caregivers, and staff so people can lead healthier, happier lives.

Government

We design human-centred digital services that are effective and accessible for all citizens, integrating human capabilities with AI and emerging technologies.

Non-Profits

We co-create programs, systems, and services with people who have lived experience of social issues with community engagement at the heart of our approach.