One of Canada’s leading service design firms.

For over a decade, we've partnered with governments, healthcare institutions, non-profits and businesses to transform complex challenges into simpler, more human and effective services.

Our Design Process in Action
Alberta Health Services logo in white on a black background.
Black background with white text that says 'YYC Calgary International Airport'.
Alberta Government logo in black and white, featuring a stylized icon of a building and the words 'Alberta Government' in script and print fonts.
This image contains a blank, white digital canvas or background.
A black square with the word 'Vancity' in white text centered.
ATB Financial logo with a pair of stylized wings and the company's name in bold text.

Great services don’t happen by accident. They’re designed.

Not everything is designed with intention. A building, business process or technology can meet every functional requirement and still create a poor user experience.

Design brings purpose to how people interact with the world around them. It’s the difference between something that people have to use, and something people want to use.

Better services cost less, grow faster, and work better for people.

J5 helps organizations reimagine how they create and deliver value across the enterprise, within departments, and one service at a time. We start with your business objectives and design for adoption, so investment turns into results.

 
 
 

Service Assessments

We assess organizations and departments to uncover inefficiencies and identify strategic opportunities to improve performance, reduce costs and enhance user experiences.

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Service Transformation

From improving existing services to creating new ones, we turn ideas into meaningful change that delivers lasting value for people and organizations.

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Explore our recent work

Portrait of a smiling man with glasses, wearing a blue button-up shirt, sitting with arms crossed against a black background.

Ready to make your services work better?

Whether you need a transformation strategy, experienced designers to strengthen your team, or help building capability internally, we can meet you where you are.