Transforming people, practices and places with design thinking.

We transform people, practices and places with design thinking.

 
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According to a 2016 study by the Design Management Institute, businesses that integrate design outpace industry peers by 211%. 

If everyone in your company is thinking about the customer, you can’t help but create great products and services.

Since 2013, we have been helping Alberta based companies across a wide range of sectors, integrate design into their business strategy, culture and operations. 

While some European countries are world leaders in this field, Canada is only just starting to become aware of design thinking. We're on a mission to bring this strategic tool to individuals and businesses that want to remain relevant in the future.

The Design Value Index (DVI), a market capitalization-weighted index comprised of design-driven companies, shows 10-year returns of a remarkable 219% over that of the Standard & Poor’s 500 index (“S&P 500”) from 2004-2014

The best companies in the world are design-led.

Unfortunately, most cultures and systems are built on reliability and analytical thinking, which reward the exploitation of current knowledge and incremental improvement to the status quo. 

To innovate at scale, companies must learn how to apply the principles of design, which requires a deep curiosity to understand customer needs and the constant iteration of ideas and solutions.

We help our clients' imagine and design entirely new value propositions and business models that will generate growth, employee engagement and corporate agility.  

Our recent project at the Calgary Airport Authority helping design and build the YYC LINK passenger shuttle service was recently awarded the Ella Anderson Accessible Transportation Award. YYC LINK provides transportation for up to 10 passengers and their luggage using a multi-modal connections route which links to each concourse.

Our recent project at the Calgary Airport Authority helping design and build the YYC LINK passenger shuttle service was recently awarded the Ella Anderson Accessible Transportation Award. YYC LINK provides transportation for up to 10 passengers and their luggage using a multi-modal connections route which links to each concourse.