J5 is a design firm that transforms future strategies, services and spaces into more human experiences.
A kinder, more beautiful future.
A kinder, more beautiful future.
What we do
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We help organizations better understand the people they serve and design experiences that are easier, more effective and more human.
From research and journey mapping to service design and experience improvement, we create services that work better for customers, patients, citizens and employees.
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We help organizations modernize the way they deliver services by aligning technology with human needs.
Whether implementing new platforms, redesigning digital experiences or leveraging AI, we ensure technology creates meaningful value for the people they exist to serve.
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We help organizations prepare for, adopt and sustain change by building alignment, engagement and confidence across teams.
Through leadership support, training and organizational readiness, we ensure new strategies, technologies and ways of working deliver lasting results.
We partner with the sectors responsible for delivering kindness.
Despite their size and complexity, these organizations provide us with a unique opportunity for us to design strategic interventions that improve the lives of millions.
Healthcare
We work with healthcare providers to better understand the needs of their patients, caregivers, and staff so people can lead healthier, happier lives.
Government
We design human-centred digital services that are effective and accessible for all citizens, integrating human capabilities with AI and emerging technologies.
Non-Profits
We co-create programs, systems, and services with people who have lived experience of social issues with community engagement at the heart of our approach.
“J5 guided our healthcare team and patients through a co-design process to make sure our space was welcoming for everyone.”
— Jake Jennings, Executive Director Primary Care Alberta
How we measure success
The impact of good design.
Reach
How many people are positively impacted by innovation or change? This ensures the work is not limited to small pockets, but extends to the people and communities it is meant to serve.
Innovation
What tangible improvements are made to the experience of users and organizational performance? This ensures that changes we design are delivering measurable value for individuals, organizations, and the broader system.
Behaviour Change
How are teams embracing new ways of working, and are the changes sustainable over time? This ensures people adopt and use new ways of working so solutions don’t fade after implementation.
Have a specific project or challenge in mind? Let’s start with a conversation.
Insights
We design amazing spaces for people to be creative, including our own.
Read about how kindness can be powerfully advantageous on multiple fronts.
Service design looks at the total picture of what is required for an organization to deliver a service.
