J5 is Canada’s leading service design firm.
Service design is a human-centred approach to designing and delivering services that creates better experiences for people and better outcomes for organizations.
Great services don’t happen by accident. They’re designed.
Not every service is designed with purpose. Many evolve over time due to legacy processes, technologies and operational decisions that considered the functional requirements, but ignored the human experience.
Service design changes that, by bringing intention to how a service works and feels for users. It becomes the difference between a service that people have to use and one they want to use.
Getting started with J5
Three ways that we can transform how you deliver services.
Assess your Service
Evaluate internal services or customer experiences to identify opportunities, develop strategies and create practical roadmaps for transformation.
Design your Service
Add service design expertise or capacity to accelerate how research, design, or implementation gets done.
Build your Capability
Learn new skills, tools and mindsets to improve customer experience and transform service delivery from within.
Explore our Work
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Covenant Health
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Epcor
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Primary Care Alberta
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ATB Financial
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Alberta Health Services
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YWCA Banff
What is the value of service design?
Discover how service design reduces complexity and costs, accelerates innovation and helps organizations deliver better services and outcomes.
Ready to start working with J5?
Whether you’re looking to improve a service, add design expertise to your team, or build capability across your organization, we can help find the right place to start.