Hi, we’re J5.

We shape future products, services and experiences.

Canada’s leading innovation and design studio.

We use human-centred design to solve business, social, and systemic challenges. Unlike traditional consulting, design starts with users, then works backwards.

This approach uncovers what matters before significant investments are made. By grounding strategy in the customer experience, organizations can focus resources on the ideas that will deliver meaningful impact and lasting adoption.

A KINDER, MORE BEAUTIFUL FUTURE.

A KINDER, MORE BEAUTIFUL FUTURE.

\We work alongside leaders in healthcare, government, and complex institutions navigating transformation, focusing on the moments that matter and reducing friction across journeys and internal systems.

By designing services people can access and trust, we help organizations build kinder, more beautiful futures, one experience at a time.

Industry Expertise

 
  • We partner with healthcare organizations to co-create new strategies and models of care that improve both patient and caregiver experiences, while reducing staff workloads.

    We recognize the growing pressures on healthcare systems and work to redesign services that enhance outcomes and ease the burden on healthcare professionals.

  • J5 partners with private sector organizations that are ready to transform the way their people work and the way their technology supports them. While many businesses invest in HR and IT solutions, few take the time to understand how these services are truly experienced by employees and end users. That’s where we come in.

    We help HR and IT teams shift from system-centered to human-centered service delivery, bringing clarity to complex processes and creating experiences that feel intuitive, supportive, and empowering. Through research, co-design, and prototyping, we uncover the real needs and pain points in employee and IT journeys, then work closely with internal teams to design services that are easier to use, more connected, and aligned with strategic goals.

  • We transform complex, processes into efficient, digital solutions that are accessible, scalable and inclusive for all.

    Our design-led approach ensures these changes are sustainable and user-friendly so government can be viewed as a trusted service provider increasing user adoption and satisfaction with citizens.

  • Non-profits are on the front lines of addressing society’s toughest challenges, but limited resources and traditional service delivery models can hinder their impact.

    J5 partners with non-profits to rethink how they engage donors and co-design services in collaboration with the vulnerable communities they serve, ensuring that their efforts have a meaningful, lasting effect.

Our clients

Alberta Health Services

Government of Alberta

Suncor Energy

University of Calgary

Covenant Health

City of Calgary

Microsoft Canada

Red Deer Housing

United Way of Calgary

University Hospital Foundation

Canadian Mental Health

Calgary International Airport