We help companies innovate in creative and human ways.

We help companies become more customer-centric through the adoption of service design principles and a more human-centred mindset.

Our portfolio spans diverse sectors such as energy and utilities, education, sports and entertainment, telecommunications, technology, community development, social enterprise, logistics and transportation, banking and finance. 


The Calgary Zoo

Construction is currently underway to prepare for the arrival of the Pandas in spring of 2018. This exhibit is expected to have significant economic and tourism impact in our city, so the Calgary Zoo hired us to help design this exciting new service experience for their customers.

Using a design sprint methodology, we quickly reviewed existing strategy and research data, along with customer personas and journey maps. In a short amount of time, we prototyped various value propositions to test if they would be desirable for customers and feasible to deliver from an organizational point of view.

 

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Calgary Chamber

We were recently hired by the Calgary Chamber to help design and launch their Ignite program which is a 12 week accelerator for members that want to launch an innovative product or service in 90 days.  

Our team continues to provide the Chamber with advisory services and content to help them promote and scale this service offering to customer segments searching for assistance with product, service or business model innovation.  

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Calgary International Airport

We spent over two years helping build the new YYC Calgary International Airport. This expansion project was completed to enhance the overall passenger experience of over 16 million travellers per year.  As the competition for airport hubs in Canada heats up, the executives and board members of YYC International Airport wanted to create an experience instead of simply a destination. In the past, it was just airlines who had to compete, now it’s the airports themselves as well.

Our work involved working with diverse group of stakeholders including CATSA, Westjet, Air Canada, Stantec, Dialog and Brock Solutions to design and implement some of the latest airport technologies in the world.  Projects included automated kiosks, call to gate, YYC link shuttle system, digital signage, self-serve bag drop systems and a state-of-the-art baggage system that tracks bags individually through 10 kilometres of track and conveyor belts. 


Olds College

From driverless tractors and drones to technologies that preserve produce 5x longer, Olds College is leading our province and country towards entirely new ways of solving the biggest challenges in our food system.

The executive team recognizes that the real future of farming isn’t growing plants or animals; it’s about growing students into creators and innovators.  J5 was hired to help Olds College assess strategic opportunities and risks and then prioritize them based on potential business impact, alignment to purpose and organizational feasibility.  

 

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Capital Regional Housing

Capital Regional Housing is a non-profit Housing Management Body in Edmonton, dedicated to providing affordable housing to some of the most vulnerable individuals within the capital region. CRH’s mandate is to provide safe, clean and affordable places to live for families and individuals. 

The organization was looking for insight into the way various customers felt as they proceeded from awareness of CRH, through application, processing, move-in and move-out of social and near market housing.  Our firm was hired to audit the entire customer experience and provide a list or recommendations and roadmap of future projects.

"I found the business model canvas workshop to be a galvanizing exercise for our entire executive team." - Mark Hoosein, COO 

"I found the business model canvas workshop to be a galvanizing exercise for our entire executive team." - Mark Hoosein, COO 


ATB Financial

In order to best support entrepreneurs and modernize the banking experience, ATB recently created a new organization with new functional leaders in areas such as digital, big data, customer experience and innovation.

After a series of consultations with the Managing Director of Innovation, it was clear that ATB wanted to explore ways of making innovation a more reliable process. Although this can fly in the face of innovation purists, we believe that there are certain processes and tools that can be applied in a systematic way to make things more repeatable.

ATB hired our team to train them on the Strategyzer method of business model innovation and value proposition design.  With this in mind, we created a series of customized workshops that has provided a common language and approach to help them identify and prioritize a portfolio of future based opportunities.

"The team at J5 facilitated a series of innovation workshops for us with great results. The environment inside their lab was a way to experience experimentation tools and techniques." - James Gamage, Managing Director of Innovation

"The team at J5 facilitated a series of innovation workshops for us with great results. The environment inside their lab was a way to experience experimentation tools and techniques." - James Gamage, Managing Director of Innovation


University of Calgary

We were hired by the Head of Chemistry at the University of Calgary to design and facilitate an event that brought together scientists and business leaders to explore the relationship between commerce, creativity and the science.

Speakers from the University of Calgary, Google, ATB Financial, Imaginea Energy and J5 discussed innovation concepts and then participated in an immersive workshop with over 150 guests.  Over the course of an afternoon, participants worked in small interdisciplinary groups to explore the scientific method of experimentation and test new methods and concepts in a fun and engaging way.

The event was designed to maximize meaningful connection opportunities and generate unexpected conversations.  


Alberta College of Art & Design

ACAD is the home of artists, entrepreneurs, designers, and makers. As one of only four art and design schools in Canada, it is the only college in the province with a mandate to deliver art and design education. We share ACAD’s mission of helping build a more diverse Alberta defined by creativity, arts and culture, entrepreneurship and leading edge design.  

Alberta’s economic downturn has had a province wide impact on post-secondary funding due to government freezes and large donor contributions have also been reduced.  This makes it increasingly difficult to move forward with student recruitment or the expansion of physical resources and facilities. 

Using the business model canvas as our point of reference, we quickly mapped out the current state and future state business models.  This helped a diverse group of leaders from marketing, finance, faculties and administration come together to identify and prioritize a portfolio of innovation opportunities.

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Shaw Communications

Shaw 's customer care operations team is centralizing knowledge, expertise, training, management and other processes as part of a multi-year "Focus to Deliver" initiative designed to enhance Shaw's efficiency and better meet the needs of customers.

We continue to provide ongoing user experience strategy and design services for Shaw's primary knowledge management system which is used for customer service reps and field service technicians spread across Canada.  Our work includes workshops, ethnography and interviews with employees and stakeholders to ensure that systems and processes are designed with a clear understanding of the needs of users and business owners.  

Empathy is the first step in design thinking. Only by walking in our customer's shoes can we fully appreciate their "jobs to be done." - Kelly Shaw

Empathy is the first step in design thinking. Only by walking in our customer's shoes can we fully appreciate their "jobs to be done." - Kelly Shaw


Cenovus Energy

The only way to deliver amazing employee experiences is to deeply understand their needs and jobs to be done.  We were hired by Cenovus Energy to create detailed personas of key business users, in advance of an important enterprise application build-out where adoption was of critical importance.

Our personas were rich character sketches of real users with names, faces, ages, personalities, context of use, and other details that helped bring them to life for project stakeholders, designers and IT architects.  We co-created them using a powerful visual framework called the Value Proposition Canvas which is a simple way to understand your customers needs, and design products and services they will want to use.