Asfa Riyaz
Service Designer

“You presume you are a small entity but within you is enfolded the entire universe.” – Imam Ali

A self-described problem seeker, Asfa’s strength lies in her ability to communicate the humanity hidden inside complex systems. Her desire is to design and develop experiences through empathy, (responsibly) disrupt systems and thinking, and share stories that make the world more human. She has an uncanny ability to find the balance between complexity and clarity in projects.

Asfa strives to see her life and the world she lives in as more than the tangible and believes there are deeper truths and meanings within all things. Where others see facts and figures, Asfa sees signs and metaphors and uses that lens of beauty and wonder in all her design work. 

You can find Asfa living out this approach through her work at J5 and The Social Impact Lab. 