Kristofer Kelly-Frere
Strategy Lead

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Kristofer has a magic ability to inspire people to dream about a better future.  He believes great design grows from the community and that his job is to level the playing field and create conditions where everyone can participate in shaping the world around them. 

An architect by training and a systemic designer by practice, he has staked his career on the idea that people will rise to the challenge if asked a good enough question. He has worked across a range of public, private, and government institutions to craft experiences, establish design labs, and deliver ground-breaking social R&D projects. 

Kristofer led the team responsible for “Braver Training Grounds” - a project with Red Deer Housing Authority that was recently nominated for a 2022 Global Service Design Award. Success like this is the result of his love for playing in the mud of ambiguity in order to move innovative dreams across the threshold into reality.